HP Sangha provides the most comprehensive digital marketing course in Chandigarh. Our digital marketing program is focused on the technical skills required to become an excellent, well-paid employee or to start your own business in this exciting field.
Why Digital Marketing?
Right now, digital marketing is one of the expanding industries where some others are contracting. At hp sangha, we recognize this reality. The truth is, the need for all kinds of digital marketing services grows every year as more companies seek to take advantage of internet marketing and making money online.
There are various professional certifications some with overlap connected to digital marketing, like ones for advertising or other roles. Learning to rank websites highly in Google and Bing is also a highly sought-after skill that SEO agencies and companies require some of their staff. What we teach in our comprehensive digital marketing course covers sufficient information to equip you to work in these types of growing fields and earn a good salary.
How Does Our Digital Marketing Course Breakdown?
We cover a number of different modules during our full digital marketing training. Here we explain what each major topic is in summary form, so you can better understand what it is and its purpose:
Digital marketing is all about strategy. Unless you adopt the right disciplines and activities to be successful, you’ll do your clients a disservice or fail to gain traction with affiliate websites. Often, one strategy and subject will overlap into others.
For instance, affiliate marketing may include organic search traffic and paid traffic, private advertisements, affiliate commissions, research, SEO, and understanding web analytics too. Without knowing many different subjects, a successful affiliate marketing you will not make.
Many topics that we cover have multiple applications both in the job market and in private business, i.e. paid ads could be for an Ad Manager job or to drive traffic to a client’s drop-shipping store. Each subject has a broad application and some build on previous knowledge to create a mosaic of useful knowledge.
Inbound Marketing vs Outbound Marketing
Inbound marketing and outbound marketing go together because they’re two sides of the same coin. You want to get backlinks from other websites pointing at the site drive new traffic every month, but you also want to represent the brand well to get it known too. Sometimes people work in either inbound marketing or outbound marketing, but at small companies, an employee might be required to cover both aspects in one job.
Research the Competition
Researching the competition takes many forms. For an affiliate site, it might mean looking at which websites are ranking for certain buyer terms and determining if they’re weak enough to outrank them.
For an eCommerce client, it could mean researching keywords relevant for each of their products to market them better than they’ve been previously to boost sales.
Research includes competently using different tools to scrape data and draw meaningful conclusions from the data, including making a battle plan for how to change future tasks and processes based on the research findings.
Content marketing involves several different kinds. Content can be written content, slideshows, videos, and all other forms. The idea with content marketing is to draw the visitor into the site or have them get sufficiently interested to the target site by giving them a taste of what’s to come. The better the content, the more likely visitors will visit.
Email marketing involves getting new subscribers and sending them emails.
Autoresponders can be set up to distribute a series of emails until the series is complete. These emails can promote products and provide access to private articles for subscribers only.
A mailing list can also be used to promote new blog posts or a flash sale, encouraging past visitors to return.
Email marketing also allows once anonymous visitors to subscribe, making them contactable and slightly less anonymous. Highly valuable, low-cost marketing and profitable.
Social Media Marketing
Social media marketing involves using Facebook, Pinterest, Instagram and other social platforms for promotion. Using different methods to get new followers, market interesting stories and ideas to them, and getting them to visit a website (and off the social platform) is the key.
It’s possible to develop expertise in different platforms depending on what’s currently popular. But overspecialization can be problematic for a job if the platform that’s well understood becomes less popular or goes offline. Therefore, learning multiple social networks is the most pragmatic approach.
Search Engine Optimization
Search engine optimization (SEO) is a large topic. It is based around the idea of getting a higher position in the search engines for each page and post on a website. The higher the ranking position, the more visitors come to a website from the search engine.
As you know HP Sangha No.1 Chandigarh SEO Company and we also provide digital marketing course facility in Chandigarh.SEO includes on-page which is about how to structure and put together a website to index properly and well and off-page SEO which involves getting links from other websites to your own to help rank higher with Google and Bing.
Paid Advertising& Active Marketing
Paid advertising includes pay-per-click and pay-per-impression.
With PPC, the advertiser pays for every click made by website visitors on their advertisement. With pay per impression, usually, there is a price per thousand impressions – the number of times an advert is seen by visitors.
Paid advertising can be via a search engine, a social media site, or a private ad on a relevant competitor’s site. Managing a paid ad campaign is time-consuming but is an in-demand skill-set for experienced managers that can turn a good profit on a campaign.
Web Analytics & Understanding Data
Google Analytics, Clicky, and other analytical data services log access and activity on a website. This includes the number of visitors, how long they stayed, what page they arrived on, whether they looked at any other pages, and what website they came from.
Using this data, it’s possible to draw many conclusions, e.g. what pages are most popular, whether there’s a problem with visitors not staying very long or not completing a purchase. Affiliate clicks to other websites for a possible product sale can also be tracked.
YouTube is a video viewing website that receives over one billion visitors every month. It is owned by Google who bought the site when it was less successful.
While people who own YouTube channels can earn money from Google Adsense advertising, they can also make money from affiliate links and signing people to their email list.
YouTube is also used for marketing purposes to drive traffic from YouTube to a website by finding people interested in the topic covered in the video content. There is some overlap between video marketing and YouTube Marketing depending on your goals.
eCommerce is selling goods and services online. It covers many different areas. We cover this topic so that a broad understanding can be achieved. Ultimately, eCommerce includes many other interrelated topics in order to profit from it. eCommerce sites are generally seen as standalone sites like Amazon.com or Drop-shipping stores.
While everything that sells online is, generally speaking, eCommerce, the term is mostly used to refer to eCommerce sites and not so much eCommerce sales as all online sales could be considered “eCommerce” technically. However, because there are other site types such as niche sites, authority sites, social media sites, etc., eCommerce now refers primarily to larger, standalone websites.
Affiliate Marketing Model
Affiliate marketing is where a website refers a visitor to a secondary website that sells a product or service. Should the previous visitor buy the product or service, a sales commission is paid to the owner of the originating site. It is effectively like owning a retail store but without having any of the costs like key money, a lease, or rent.
There are different types of affiliate marketing. The main two are:
- Driving organic or referral traffic (free traffic) to a website;
- Use paid advertising to drive paid traffic to an offer
Subject to operating costs, affiliate marketing based on free traffic is relatively inexpensive and has the possibility of scaling up well with a higher profit margin.
Creating niche and authority websites continues to grow in popularity as the systems necessary to do so are now well known. It is also possible to begin with little money and websites regularly sell for 20 times their monthly earnings in a digital exit. Niche sites only cover 1-5 product categories whereas authority sites are usually blogs, published regularly and cover many categories over the years.
To be successful with the second form of internet marketing, it’s necessary to start with substantial funds as paid advertising much be funded upfront. You have to be an expert in running paid advertising campaigns plus find the right product to promote, to be profitable. Most affiliate marketers of this type have about a 10 percent profit margin. Therefore, to make $100,000 a year, it’s necessary to have a $1m ad budget. Running shorter, cheaper campaigns is a way to get around that by turning over the ad budget many times during the year.
Marketing on Mobile
Mobile marketing is crucial now because smartphones are large enough with high-resolution screens to provide access to content. More than 50 percent of internet users are on mobile now. Not making sure a website will look good on mobile is a major mistake and costs money.
Marketing on mobile includes providing content that will interest mobile users, making sure the site is easily accessible and has readable content for a smaller screen, and that it loads faster enough. Marketing on mobile can include websites, email marketing, Facebook Messenger marketing, and also sending SMS messages.
Our expertise in digital marketing is unrivaled. Take advantage of this by enrolling in one of our digital marketing courses in Chandigarh today, so you can work in the rapidly growing digital marketing field soon.